Winter 1986, a small basement in the historic city center of Augsburg, Germany, where it all began. A windsurfing school was just about to open its doors, and a snowboarding school was in the works as well. Local sports businesses got on board right away; partners like Radio Fantasy followed, and the idea spread like wildfire. Just like that, one of Germany’s very first snowboarding schools opened: the Augsburg Snowboard Academy.
The launch of the business was followed by other major steps: the founding of the SPS ski school, joining the DSLV snowboard instructor team, the founding of a mountain biking academy, and last but not least the establishment of creative pool advertising, which advised industrial customers like Siemens, Pfanni, AT&T, NCR and many more.
With expertise drawn from both sports and business, co-founders Manuela Lagger and Mario Gottmeier launched the X-over® label. In 1997, the very first year their products went on sale, the innovative product concept won awards for design, and a patent application was filed.